MICHAL STAŠÁK_ director

The feature film Jan's Grain is a satirical response to the phenomena influencing Slovak society, portrayed through the main character Ján Schwarz, who attempts to break into politics with his conservative views. The film explores prejudice, racism, and ignorance that tend to dominate an individual shaped by hateful beliefs.

The document presents the way of life, customs and traditions of the Romans who inhabited the southern bank of the Danube 1,700 years ago. A combination of a dramatized story and an informative-explanatory section will transport the viewer to the 4th century AD through the story of the Matiaceus family and expert commentary from archaeologists.

An intimate story of a person who discovered their true self and must risk everything precious to live authentically. Is happiness worth risking it all? And what about those closest to them? A true story of one person's courageous pursuit of an honest, authentic life and the price that truth demands.

In light of the film’s historical context, the Memories interviews were developed as conversations with key figures of the 1989 revolution reflecting on the era the film brings back to life. A making-of and film photography were created to support the promotion.

The collaboration with LIDL lasted two years. The goal was to create HR videos for employees and launch a recruitment campaign to attract new people. I worked as director and co-writer. Together with the agency Slovak&Friends and Azyl Productions, we created 4 video series and two advertising campaigns.

A fresh, engaging video series designed to onboard new employees, turning essential workplace guidelines for stores and administrative centres into an experience worth watching, not just watching through.

Building on the HR onboarding series, the project later expanded to include a suite of recruitment videos, crafted to spotlight open positions and make working in the retail chain a genuinely compelling proposition.

The goal was to create a hard-hitting audiovisual campaign promoting the candidate across social media.

Surpassing 1 milion views.

PARTA is one of the most popular brands in Slovakia, founded by ethnologist and traditional folk costume designer Jana Kucbeľová. She approached us to create a video spot about her collaboration with skier Petra Vlhová and Nike. To mark the collaboration, she presented Petra with a traditional bridal folk costume.

The goal was to produce a campaign spot while maintaining the visual identity of the SaS political party.

Campaign against the misuse of traditional folk costumes by neo-Nazis, for civil society organization „Nie v mojom kroji“.

The goal was to prepare content for social media in the form of edited videos and photos during the ongoing campaign.

Stepping into the world of folklore meant adapting to its own rules. The goal was a rebrand, building a visual identity through social media the festival had never had, drawing inspiration from symbols, traditional costumes and the cycles of nature. The second goal was audiovisual communication. The priority was photography that captures the energy of this culture in every image. We then began interviewing the festival’s founders and artists. These conversations grew into a documentary portrait series that became the core of our social media, reaching around 100k views.

In 2014, Apetit Piknik launched a redesign of their web presence alongside a new event concept built around the idea of a picnic. As an external graphic designer, I joined the team to contribute to the redesign and created the visual identity for the Apetit Piknik Christmas website and events.

A regional project built on motorcycle rental and sales, combining an online booking system with accommodation across motorcycle routes. We created the visual identity, a professional photo gallery and audiovisual communication aimed at customers.

Zlatý vŕšok is a regional farm producing cheese from sheep’s milk, and it needed to make its name known through a website and social media. The work covered product photography, the visual design and the launch of its social media channels.